If you are a small business that understands that your online presence is not only important, but vital to the success of your business - yet you do not have the time to commit to a strategic and elegant strategy, I am here to change that today.
No matter what area of work your business is geared towards, YOU are the expert at the product or service you are offering. I want to assist in showing your audience this is the case.
Those of us who are staying ahead of the changing times in small business understand that transformation is constantly required. And this is a good thing! It shows our customers we understand and anticipate their needs before they do. I am here to transform your online presence from barely working, misunderstood and lackluster to an elegant and effective system that can be repeated for weeks at a time while analytics are gathered by my team to see what is working and where we can improve.
You are a business owner with expertise in your field - you should not spend the same amount of time that I have developing a masterful approach to online marketing. What you DO have is the life experience that has brought you into your business and I am here to capture your expertise in a natural way that translates to the online landscape.
What if the same way you are effective face-to-face with your clientele could be translated to thousands of people searching for businesses like yours online?
I am here to easily showcase your business to your clients by creating a weekly show for you to share your insights about your field of expertise.
Every single week I want to showcase your unique expertise to your audience and use that as the foundation of your marketing strategy.
Does this sound like a lot of work? It’s not, I take the hard work out of it for you.
Can you sit down with me and share about your industry and some of the common questions you get from clients and customers? That’s all you need to create a stunning marketing presence with the help of my team. I will arrive with the equipment and we will have already discussed and strategized the most effective topics to go into and film 10 episodes in one sitting.
I approach this with data, design and years of background in the digital marketing arena. Combined with your expertise - we have a stunning marketing strategy that is modern, helpful to your clients and positioning you as the go to person in your field by creating an engaging weekly video for your audience.
Content Marketing is where trust is built with your current customers and future customers. The problem is many entrepreneurs do not have the time to fully grasp this strategic approach and execute it well.
The trust established between that customer and your business is vital. It leads to recommendations, reviews and the support you are craving from them. Without this trust and support it’s an uphill battle.
Content Marketing is not a new concept, but the way in which it is done well is rarely executed by small businesses. This is not their fault, it is a full time career to understand this landscape so intimately, and with my years of experience I see where there is pay off and where there is fluff that helps no one.
Excellent standards are where I am coming from. We are creating a vision first and then a plan to see that vision come to life through the power of video content marketing.
Current content marketing is using video…
I will personally come and film your content in one afternoon that will sustain your business for 10 weeks… why?
Wyzowl’s 2017 State of Video Marketing survey shows that:
83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy.
Of those that aren’t using video, 73% have bought a product after watching a video.
97% of businesses using explainer videos say it helps users understand their business better.
94% of businesses see video as an effective tool.
Among those surveyed, 81% saw an increase in sales and 53% said support calls were reduced.
As a small business how do you find the time to do this well?
There is a difference between a quick attempt at capturing something (anything!) to put on your social channels vs a dedicated, well researched and thought out strategy that is focused on the specific results you want walking through the door where they already recognize you as a leader.
Video marketing, Search Engine Optimization marketing, Social Media marketing is all done WELL when these are visions and goals in place to support the businesses goals.
There is a big difference between (1) a noisy for the sake of posting, or just as bad, silent online presence and (2) a business that has a strategy not only for this month, but for the months to come. It’s all planned out and matching the vision of the business. It supports the goals and your content intentionally and beautifully created. That is the content your customers will respond to.
The amount of time it takes to create a strategic marketing model that works for your business is a full time job. That’s where I come in.
SEO research and optimization for every video we create
Search Engine Optimization. What is this? There are billions of people in the world using Google and YouTube to find/learn information every day. This might look like - Hey Siri, look up “Best place to eat dinner with a view” or “Where can I get a quick massage?” or “how do I whiten my teeth at home?”
The strategy that applies to your business will always have the foundation of SEO research guiding the content creation delivered to you.
The research of WHAT your target customers is searching the web is the first step of our digital strategy together. If you don’t get your SEO strategy up and running now, your competition will - and once the content is created it lives on forever within the Google analytics.
Exceptional attention to detail to every post we create.
Yes, the content itself matters! But it’s also critical that the content is polished and psychologically pleasing to your customers.
Graphic design, punchy copy writing, exceptional video editing skills, audio design, story telling, these are all apart of a your statement of the kind of business you are running. My services are top of the line in all things aesthetically pleasing in the digital landscape.
It’s the difference between a friendly and well trained person at the front desk and a sign made with a sharpie saying “ring the bell.” You want your clients being met with an elegant approach when they find your business. First impressions are forever and your online content will continue to live on making these impressions.
How it works:
Each client receives a full marketing suite of service. Everything outside of community management (responding to comments or inquires on your social media channels) is included in your digital services and strategies with me.
Not only are we creating content for your marketing strategy but more importantly we are establishing that you are a leader and expert in your industry. That is the power of creating video content and using it wisely.
At the first meeting you will be placed into a system of guiding our content creation for your business. First, we will meet and discuss your goals as a business and I will pair that with common questions being searched for in your area online.
After this first meeting I will begin research on SEO, research your competition, and establish TEN articles we are going to create together. I will be doing the heavy lifting all along the way, while making sure that the voice of your unique business is being heard loud and clear as the leader in your field.
These ten pieces of content will be turned into a series of videos that we record in one afternoon. That’s right - ten weeks of SEO researched content filmed in one afternoon. Each video post-production will be 5-10 minutes long. You will have a bullet point list of what to talk about for each video. I will be there to coach you through filming and making sure you feel confident and prepared every step of the way.
I will gather these all of our content and create a weekly video series, driving current and future customers to your website. From each one of these videos will create multiple pieces of social media content that we can use on your channels. Each video will be promoted with $50 worth of advertisement and we can reach more with a larger budget. To be discussed.
From one of these videos we will discuss which social media platforms are best for reaching your clients. YouTube, Facebook, Instagram, Pinterest, and LinkedIn are the platforms we will discuss as far as your personalized strategy. Each of these platforms serve different purposes for your business and we will choose the most the 3-4 most effective and I will create and schedule posts with beautiful graphics for all of these channels. These details will be discussed in our first phone call.